Marketing to Gen Xers? Here’s What They’re Watching on YouTube

Generation X, born between the mid-1960s and late ’70s, bore witness to the technology revolution. Its members are old enough to remember a time before the internet, but young enough to have adapted quickly to the changing technological landscape.

The incentive for brands to engage this generation on YouTube is, in a word, massive. According to Pixability, Gen Xers account for over 1.5B views every day on YouTube.1

To better understand Gen Xers’ priorities relative to their YouTube engagement, Google conducted qualitative and survey-based research in partnership with Ipsos Connect and Flamingo.2

The findings? Gen Xers’ behaviour on YouTube reflects broadly held assumptions about the generation: their ability to self-start, their love for nostalgia, and their desire to be in the know, just to name a few traits.

Below, check out the stats behind the YouTube behaviour of Gen Xers.

Click here for more on the research article

Source: thinkwithgoogle.com; Jan 2017

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