Latest IBM Global CMO Study unveiled

The IBM BusinessConnect2016 event in March this year at One World Hotel saw the launch of the latest version of the IBM Global CMO Study.

Presented by IBM Malaysia Marketing Director Eric Wong at a special luncheon for CMOs, IBM BusinessConnect2016 drew over 200 high-powered C-suite executives and featured more than 20 speakers and panellists.

This year’s theme, ‘A New Era of Thinking’ built upon the insights gained from conversations with 5247 C-level leaders who participated in IBM’s Global C-Suite Study.

A total of 723 CMOs in more than 50 countries took part in CMO Study.

Apart from the CMO Study findings, IBM also discussed the market realities impacting marketers, cognitive commerce, engaging customers with powerful mobile app experiences, brand experiences across all channels and the API Economy.

In an earlier presentation, Brett Nulf from IBM Mobile First Platform/Cloud Asia Pacific listed some interesting data on mobile usage in Malaysia:

– 1.4 phones per person
– 50% are Smartphones
– 67% use Mobile Internet
– 35% access Internet purely from mobile phone
– 3.1 hours a day spent online
– 42% made purchases from phone

Eric also shared his vision about the future CMO’s team which he declared will consist of new skill-set players like Customer Data Analysts, Customer Experience Managers, Customer Experience Designers, Channel Owners, Creative Managers, Marketing Operations Managers.

Click here to view copy of the study

Source:; 24 Mar 2016

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