LinkedIn has announced carousel ads for Sponsored Content, a new way for marketers to tell their brand story and interact with their target audiences.
Whether you are marketing to end-consumers or businesses, storytelling is a proven technique to connect and engage with your target audience. Starting today, marketers can use the new carousel ads on LinkedIn, to add texture to their stories by featuring multiple visuals that people can horizontally through horizontally on the LinkedIn feed.
Carousel ads are not a new thing for advertisers. They were first introduced by Facebook years ago. But this is an interesting first for LinkedIn. The platform is revamping itself and carousel are a definite plus for marketers. Storytelling is at the heart of engaging with audiences on social media, and after video, carousel ads are the best way to tell a brand’s story.
Since launching in beta, over 300 advertisers, like Hewlett-Packard Enterprise, RBC, and Volvo Canada, have used carousel ads to create fun and informative campaigns and to tell stories about their company, products and services, industry, and more. 75 percent of beta advertisers saw increased engagement and click-through rates.
Source: Wersm.com; 12 June 2018