Amazon launches Alexa Agency Plan

In a bid to accelerate adoption of Alexa for advertisers and agencies eager to attain first mover advantage in voice search, Amazon has launched a paid platform plan.

Amazon is accelerating adoption of Alexa as a preferred voice search platform.

Launching the Alexa Agency Plan, Amazon is targeting small agencies and consumer-focused SMEs with a set of tools to close the gap between planning and executing.

Supporting search engine optimization, content marketing, and paid-search for Bing and Google, the platform aims to help advertisers and agencies reduce time spent in analysing the validity of a media mix and more time executing on it.

“The research phase in understanding the industry of a prospective client should be cut in half,” said Danish Ayub, CEO of MWM Studioz. “Given what is offered and promised, an Alexa Agency Plan could eliminate the exhaustive time taken during the data collection and analysis phase in understanding competitors and audiences.”

He adds that while most SME’s in the APAC region do not have the required talent to execute digital in-house, most do hold Amazon in high regard and would be more willing to accept the strategy analysis endorsed by the platform.

Advertisers and agencies that use the platform can access intelligence about traffic sources, audience interests, keywords, backlinks, and a comparison tool for digital properties.

Source: campaignasia.com; 19 Apr 2018

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