From football to table tennis, deals encompass new partnerships and extensions of existing ones.
Twitter announced nine new Asia-Pacific sports video content collaborations, bolstering the existing deals the platform has in the region.
Speaking at Sportel Asia in Singapore, Aneesh Madani, Twitter APAC head of sports, revealed the partnerships, which include highlights, clips and other content from the following broadcasters:
– Astro Malaysia
– Fox Sports Asia
– Eleven Sports
– International Table Tennis Foundation
– Asian Tour
– TV One
– SportsFix TV
The deal with Astro Malaysia includes content from the FIFA World Cup, taking place in Russia in June. “Alongside our broadcast all 64 matches of the World Cup, Twitter will help amplify the most exciting moments from Astro’s coverage, and immerse fans in the ‘world game’,” said CK Lee, Astro VP of sports content.
The package covers content from a range sports including football, racing, tennis, golf and martial arts.
Each partner will also use Twitter’s in-stream sponsorship platform to allow advertisers to reach target audiences and publishers to monetise their video content.
Madani said: “Digital video consumption in Asia Pacific is growing rapidly. Introducing these new in-stream video sponsorship deals for sports to advertisers in Asia Pacific will strengthen the success of our partners in the region, and give fans an easy way to keep up with the sports they care about most.”
Twitter already has APAC video content deals with One Championship, the NBA and WNBA.
Source: campaignasia.com; 15 Mar 2018