With 45.5% digital video viewers, YouTube has been named as the most popular video viewing platform in APAC, according to eMarketer.
The number is further expected to rise by nearly 13%. The report named India as the fastest growing market with the viewership expected to rise from 203 million in 2018 to 285 million by 2021. Empowered by internet penetration, mobile phone video viewers in India will also rise to 204 million in 2021.
As for China, video platforms like Youku, Tencent, iQiyi, LeTV and Sohu—will have the highest penetration rate of internet users accessing their mobile phone to watch video in 2018, at an estimated 65.8%. Australia and Indonesia will also rank highly this year, with penetration rates of 62.9% and 61.7%, respectively.
Oscar Orozco, senior forecasting analyst at eMarketer, said: “YouTube usage is on the rise and has become the most popular video streaming service throughout Asia-Pacific, except in China where it is censored.
While regional Netflix adoption is still low, awareness and intent to subscribe is growing. We expect Netflix adoption will continue to expand, while at the same time providing much-needed competition and influence on local streaming providers.”
“Online video streaming is on the rise in Asia-Pacific; viewing is primarily occurring on mobile phones. In China, the availability of content has increased tenfold over the past year, with Baidu’s video platform iQiyi inking a content licensing deal with Netflix, while Alibaba’s Youku Tudou reached a similar agreement with NBCUniversal and Sony,” he added.
Source: thedrum.com; 31 Jan 2018