Shell – On top of the world #makethefuture

Shell’s latest ad didn’t stick to the usual format. To reach as many young people as possible, it launched a music video featuring five pop stars from across the globe including Jennifer Hudson, Pixie Lott, Luan Santana, Yemi Alade and Monali Thakur.

But they don’t just sing along to Imagine Dragon’s ‘On Top of The World’, they also show off five cleaner energy initiatives, such as gravity lights, which are affordable and safe lights that can be powered by a bag of rocks?

 

Source: marketingweek.com; 18 Jan 2018

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