Apple Confirms Switch From Bing To Google For Search Results

Apple plans to switch from using Microsoft Bing to Google as the default search engine for Siri iOS Search and Spotlight on the Mac, a spokesperson confirmed Monday.

In the past when Siri failed to provide results for a web search query, it would default to Bing on iOS. Now that default belongs to Google search, as first reported by TechCrunch.

The search query results include the listing of web links as well as video results. Web queries requiring an image from Siri will still come from Bing. Video results will come from YouTube.

“We value our relationship with Apple and look forward to continuing to partner with them in many ways, including on Bing Image Search in Siri,” a Bing spokesperson said.

The shift could put a damper on growth for Bing. The spokesperson did make a point to highlight the fact “We value our relationship with Apple and look forward to continuing to partner with them in many ways, including on Bing Image Search in Siri,” according to a Bing spokesperson. “As we move forward, given our work to advance the field of AI, we’re confident that Bing will be at the forefront of providing a more intelligent search experience for our customers and partners.”

The shift could slow growth for Microsoft’s search engine. Bing, however, has grown every year since its launch and now powers more than a third of all the PC search volume in the U.S.

Bing also powers search for Yahoo, now owned by Verizon, and for AOL and Amazon, as well as the multilingual abilities of Twitter.

Source: mediapost.com; 26 Sep 2017

Leave a Reply

Your email address will not be published. Required fields are marked *