Chevron Lubricants is creating two new business units following the retirement of Farrukh Saeed as vice president, Asia Pacific Region on 31 July 2017, after more than 34 years with the company. The formation of the two new operations will support ongoing expansion and sales growth in the broader Asia Pacific region.
Chevron Lubricants did not comment to additional queries by Marketing at the time of writing.
The new units are said to be in alignment with its regional growth strategy. The Thailand, Sri Lanka, Pakistan, Philippines, Vietnam, Malaysia, Singapore and Indonesia operations will now be part of a new Asia/Pakistan lubricants business unit. In addition, the Greater China business unit will be responsible for China, Taiwan and Hong Kong finished lubricants operations including the growing e-commerce activity in these countries.
Rochna Kaul has been appointed to serve as general manager for the Asia/Pakistan Lubricants business unit, based in Singapore. Kaul previously served as general manager, Chevron International Products, based in South Africa.
On the new Asia/Pakistan business unit, Kaul said: “We have experienced steady growth in our Asian markets. We will continue to drive our full portfolio of lubricant products across the region. Our focus is to be a reliable partner and to invest in our strategic brands.”
Baomin Guo has been appointed general manager for the Greater China Lubricants business unit, based in Beijing. Guo was previously advisor to the president, Chevron Lubricants.
“Our new business unit signals the increased strategic focus we are placing on the Greater China market,” said Guo. “Chevron’s relationships with leading companies and OEMs has grown steadily and we have quickly established new digital sales channels for the passenger car segment with China’s leading e-commerce and online-to-offline (O2O) platforms.”
Source: marketing-interactive.com; 2 Aug 2017