Shell Malaysia Trading has launched its first official Shell online store on e-commerce platform Lazada Malaysia.
The move is aimed to ensure the “genuine” Shell Helix motor oil more easily accessible to discerning car owners across Malaysia, said Shell Malaysia in a statement to A+M. The online store is also offering engine oil service packages at selected authorised workshops in the Klang Valley and Johor. They will also have access to product technical support on guidance for the respective Shell Helix motor oil types.
Car owners who purchase an engine oil service package from the online store will be contacted by the official Shell distributor to arrange their preferred service venue, date and time slot followed by a confirmation via SMS. In conjunction with the launch, shoppers will get an e-voucher from Lazada Malaysia worth up to RM30 for every purchase of Shell motor oil or oil service packages from 3 to 10 August 2017 on its online store.
Shell Lubricants executive director of Southeast Asia and Oceania, Troy Chapman said Malaysia was the first market in Southeast Asia to enable online purchase of genuine Shell Helix products and service packages from an official channel.
“Today, we are proud to be the first oil and gas company in Malaysia to have an official presence on a leading e-commerce platform such as Lazada Malaysia. This initiative would help expand our market coverage and reach significantly and complement our extensive brick and mortar network in this country, which has been built over the past 125 years,” Chapman said.
Lazada Malaysia, chief executive officer Hans-Peter Ressel added, “This is a winning collaboration for Lazada and Shell that first and foremost, benefits the consumers as they now have unparalleled access to a wide range of official Shell Helix products via our platform. Brands such as Shell recognise the strategic importance of e-commerce in Southeast Asia and we look forward to working together with Shell in growing its online presence not just in Malaysia but across the region,” he said.
Source: marketing-interactive.com; 3 Aug 2017