Words aren’t enough to keep customers and prospects engaged these days, and visual content has a major role to play in driving traffic to your business.
Dot Com Infoway, an India-based IT company, has put together an infographic on how and why visual content enjoys primacy in social media and the ways in which brands can integrate such content into their online strategy.
The infographic below addresses three main components – why visual content is so important to the survival of brands in the digital age; the significance visual content enjoys in the biggest social media platforms; and online tools and mobile apps that brands can use to make their visual content more appealing in order to attract customers.
Oil brand Mobil 1 has launched a regional digital campaign where cars engage in a bout of kung-fu in a contest known as ‘Car-Fu’ inspired by the late Bruce Lee.
The campaign, which comprises video, a website and a social push, is designed to associate Mobil 1 with the fluidity and movement Kung-fu is known for.
In a short film, cars act out a classic Kung-fu film fight sequence between a hero, a villain and his posse.
The digital campaign features interviews with stunt drivers who talk about the product benefits of Mobil 1, and video content featuring McLaren – Honda’s Formula 1 driver Fernando Alonso.
Sirapong Phentrakul, ExxonMobil Asia Pacific PVL brand advisor, said the campaign deployed “fun, shareable branded content that not only sparks excitement among our target audience, but also helps to elevate awareness and consideration of our brand.”
Seshadri Sampath, regional business head at BBDO Singapore, the agency behind the work, added: “We borrowed from the popular culture of Bruce Lee that we can all identify with – if you pour water into the cup, it becomes the cup. And if you pour Mobil 1 into the engine, it becomes the engine. We’re pleased that the execution was done in an entertaining and engaging way to relate to the ordinary driver”.