Facebook launched a new, simplified version of Messenger, dubbed Messenger 4, which started rolling out this week. Messenger 4 provides a simplified user experience by making it easier to navigate the chat app’s various features. This is a big step in appealing to Messenger users’ preferences, as more than 7 in 10 (71%) say simplicity is the top priority to them in a messaging app, according to Facebook.
The streamlined interface in Messenger 4 will better facilitate communication and discovery. The updated app reduces the number of tabs within Messenger from nine to three — Chats, People, and Discover — which lets users more quickly access Messenger’s features.
For instance, the new Chats tab houses one-to-one and group conversations, enabling users to quickly switch between their group and individual conversations within one location; previously, users had to switch between separate group and individual chat tabs to do so.
Additionally, the new Discover tab enables users to access Instant Games, business conversations, and travel booking features in one location. Previously, users had to switch between a separate Games tab and Discover tab to do those activities. The People tab houses a list of active Messenger users, Stories, and the ability to search for friends — whereas before, those features were scattered between the Home tab and People tab.
Streamlining Messenger’s interface is a smart move for Facebook, as it will likely spur deeper engagement in the app. Since a majority of Messenger users value simplicity above all else, the updated app will likely enable a more enjoyable experience for a large portion of users, potentially resulting in longer average sessions. The streamlined interface could benefit brands as well, since users who open the Discover tab to see the news or play Instant Games could also be exposed to business-facing chats in the same location.
Source: businessinsider.com; 26 Oct 2018