Shell launches third edition of #StationStories in 2017

Shell has officially launched #StationStories 2017. The company premiered the story of Rasyidah and Zakiah it its latest edition to the series. Themed on friendship, the light-hearted story features two university students who are best friends for almost a decade.

Videos from the 2017 edition of #StationStories will be released periodically throughout the year.

The online video series features real stories of Malaysians and their unique journeys in life. Without scripts, castings, or actors, the series relies on the authentic stories of people who walk through Shell’s doors.

Watch the video here:

#StationStories was first launched in 2015. Following the success of its first edition, Shell took the web series to greater heights in 2016, featuring stories on progress and inspiration.

“Shell welcomes over 10 million people at its stations each week. We believe everyone has a unique story to tell, and #StationStories became a vehicle for us to reach out to our customers and share their stories as a source of inspiration to others. Over the years, #StationStories has allowed us to get to know our customers better and learn about their stories of respect, determination, care, love, and hope,” Ben Mahmud, head of retail marketing, Shell Malaysia, said

“#StationStories encouraged netizens to share their stories as well. The results of #StationStories have been overwhelming, and we’re heartened by the positive response. We hope to continue inspiring Malaysians with stories that highlight the diversity and common values of our country,” he added.

Source: marketing-interactive.com; 18 Apr 2017

Creating content for Millennials: The VICE Playbook

Summary:-

This article provides advice from VICE Media, the digital and media publisher, on how brands can create content that engages millennials across digital, social media and television.

  • VICE’s millennial readers read the most content between 2pm and 6pm when they are supposed to be working, and spend more than 11 hours every day consuming content across multiple devices.
  • Authenticity and transparency are defining virtues of the millennial set when it comes to content – brands should have a genuine point of view that they can “own” for a long period of time.
  • The internet and social media has prompted an evolution in how young people define themselves, from “simple paradigms” to complex personas with a lot of different facets, and they expect the same multi-dimensionality from brands.
  • Marketers don’t necessarily think about whether consumers want to hear from brands on a particular topic at a particular moment, they focus on the ‘brand need’, insert their brand into conversations, and lose focus of ‘audience necessity’.

Click here for the full article

Source: Event Reports, Mumbrella360, June 2016